Today, toilet paper faces an unexpected challenge: the growing popularity of wet wipes. Although historically we depended on paper, new generations are beginning to question its effectiveness and sustainability.
Instead, wet wipes are taking precedence as they offer a more thorough clean and are increasingly biodegradable.
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One of the main reasons wet wipes are gaining traction is their ability to provide a superior fresh and clean feel.
Toilet paper will say goodbye
Unlike toilet paper, which can be rough and ineffective, these are soft and moist; which makes them a more comfortable and effective option for personal hygiene.
In addition, they are biodegradable, so they decompose faster than conventional paper, which is made from trees and takes years to decompose.
This transition not only promotes more responsible practices, but also resonates with the values of modern consumers, increasingly interested in the environmental impact of their choices.